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Health And Wellbeing Adverts That Went Too Far

Health And Wellbeing Adverts That Went Too Far

When it comes to pharmacy digital marketing and the advertising of products that promote positive health and wellbeing benefits, it is vital to be clear and straightforward in your messaging to ensure that customers can make an informed opinion as to the right...

The Three Types Of Medicine Advert

The Three Types Of Medicine Advert

The world of pharmacy digital marketing is made up of two main channels, both of which are almost fundamentally different from each other.

Top Marketing Trends Of 2022

Top Marketing Trends Of 2022

Here are just a few of the upcoming trends to emerge in 2022 that could make a big difference to businesses.

Reach Target Market With Programmatic Messaging

Reach Target Market With Programmatic Messaging

Pharmaceutical companies hoping to reach their target audience better should consider using programmatic messaging, after it was revealed as the most popular technique among healthcare marketers.

How Do Consumers Engage With A Pharmaceutical Website?

How Do Consumers Engage With A Pharmaceutical Website?

Buying and even conducting medical appointments online is a new experience for many UK consumers, especially in the older age groups. However, the pandemic has driven online transactions over the past two years, as vulnerable groups have been forced to isolate...

How SEO Can Boost Your Pharmacy Website

How SEO Can Boost Your Pharmacy Website

You may have a great looking pharmacy website, but unless you can attract lots of people to come and look at it, all the investment in developing it will have been for nothing.