Many patients now turn to Google as their first point of reference to find local pharmacies. Therefore, if your pharmacy isn’t showing up on Google Maps, you could be missing out on valuable foot traffic and prescriptions. That’s where local SEO for pharmacies comes in.
Claim and optimise your google business profile
Make sure your pharmacy is listed on Google Business Profile. Fill in every detail: address, phone number, opening hours, website link, and services. Use high-quality photos of your store and staff: patients trust what they can see.
Collect and showcase reviews
Patient reviews directly influence your ranking on Google Maps. Encourage happy customers to leave reviews, and always respond professionally to feedback. A high review count with positive ratings signals reliability to both Google and potential patients.
Use local keywords
Include local keywords on your website and blog content. For example: “pharmacy in [Town Name]” or “prescription delivery [Town Name].” This helps Google understand where your pharmacy is located and which patients to show you to.
Consistent online listings
Ensure your pharmacy’s name, address, and phone number are consistent across all online directories, including Yell, Bing, and healthcare directories. Inconsistent details can confuse Google and hurt your rankings.
Publish useful local content
Blog about topics relevant to your local community: flu vaccines, seasonal health tips, or local health events. Not only does this help SEO, but it also positions your pharmacy as a trusted local health resource.
Local SEO isn’t complicated, but it does require focus. By claiming your profile, encouraging reviews, and publishing relevant local content, your pharmacy can appear at the top of Google Maps, which is where today’s patients are looking.