by dm@cosydian.com | Jan 17, 2022 | News
As we are on the start of another uncertain new year, the healthcare and pharmacy sector have an important role to play. As patients and consumers increasingly research symptoms and purchase treatments online, a digital marketing strategy is now more important than...
by dm@cosydian.com | Jan 7, 2022 | News
With a new year now upon us, you can rest assured that there are bound to be all sorts of new web design trends and ideas springing up that you might find inspiring for your own business site over the coming months. There are always areas ripe for improvement and, of...
by dm@cosydian.com | Dec 30, 2021 | Uncategorized
Marketing medicines is one of the most difficult parts of pharmacy digital marketing, whether you aim to focus on business-to-customer or business-to-medical practitioner marketing. Part of the reason for this is that your approach needs to focus on almost contrasting...
by dm@cosydian.com | Dec 15, 2021 | News
Separated by the huge expanse that is the Atlantic Ocean, the principles behind pharmacy digital marketing in both regions can feel like two completely separate worlds, with two separate central principles. The biggest difference between the UK and the US in terms of...
by dm@cosydian.com | Dec 14, 2021 | News
When looking into digital marketing for the first time, you’re sure to come across Pay Per Click (PPC), one of the ways in which businesses can drive traffic and conversions to their site from search engines. It’s a particularly useful strategy to employ if you’re...
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