by [email protected] | Jul 7, 2022 | News
Much like how the healthcare world rapidly changes, expands and transforms itself in the face of technological advances, cultural shifts in medicine and transformations in the healthcare marketplace, pharmacy digital marketing does the same. A rebranding exercise...
by [email protected] | Jun 30, 2022 | News
Pharmaceutical companies that want to expand into the global market might need to change their search engine optimisation (SEO) strategies, as there is a substantial difference between local and international SEO. While they both use the same best practices when it...
by [email protected] | Jun 8, 2022 | News
A new report has suggested that the inherently risk-averse culture in the pharmaceutical industry is proving to be an obstacle for digital product launches, with just four per cent of these currently proving to be successful in their endeavours. Carried out by...
by [email protected] | May 27, 2022 | News
The Queen’s speech confirmed UK data protection laws will be reformed again to allow the safe sharing of information, which will assist businesses and marketers. However, it remains unclear in what way the legislation will be altered. Earlier this month (May 11th),...
by [email protected] | May 11, 2022 | News
Pharmaceutical companies that want to advertise their drugs have been warned about the risk of using social media influencers to do this. While the UK has strict advertising laws when it comes to marketing pharmaceuticals on TV, radio, or the internet,...
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